iTrustCapital is a software platform that will allow investors to enter the cryptocurrency market without needing to invest in stocks, bonds, or other conventional methods of investment.
iTrustCapital is the first company to provide a simple and secure way for anyone to invest in cryptos without the complexities and has already secured $125 million in growth equity. The company was founded on the idea that people should have full control over their investments.
The growth equity investment round, led by Left Lane Capital, values the company at more than $1.3 billion.
The platform allows the purchase and sale of crypto using individual retirement accounts (IRAs). It offers 25 cryptocurrencies and gold and silver to US-based investors, with the exception of New York and Hawaii.
The company is also exploring the possibility of providing crypto staking services and the ability to participate in governance activities through governance tokens like Uniswap, Compound, and MakerDAO.
In addition to expanding its product and service offerings, the company will expand its client-facing and development teams, and explore strategic acquisitions, as well as launch new marketing channels, according to officials.
Crypto investors are typically between 21 and 35 years old, but iTrustCapital states that its customer base is between 45 and 65 years old, setting it apart from most other crypto-focused businesses.
Over the last six months, cryptocurrency transactions have grown from $2 billion to more than $4.5 billion. The firm claims that these older customers see cryptocurrency as a viable alternative asset class.
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